SATUAN
ACARA PERKULIAHAN
PUBLIC
RELATIONS
Minggu
|
Tanggal
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Pokok Bahasan
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Pengajar
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Bacaan
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1
|
08-03-2011
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·
Pengantar
·
Lingkup Mata Ajaran
·
Pengantar Komunikasi
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Y&N
|
Mulyana, Deddy. (2005). Ilmu Komunikasi:
Suatu Pengantar. Remaja Rosdakarya: Bandung.
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2
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15-03-2011
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·
Prinsip-prinsip
Komunikasi
·
Persepsi
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Y&N
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Mulyana, Deddy. (2005). Ilmu Komunikasi:
Suatu Pengantar. Remaja Rosdakarya: Bandung.
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3
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22-03-2011
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·
Konsep-konsep dasar
PR
·
Citra & opini
publik
|
Y&N
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Jefkins : Public Relations,Erlangga;
Johnston & Zawawi : Public Relations, Theory & Practice; Cutlip, Scott M.;
Center, Allen H. ;
Broom, Glen M. ; 2006, Effective Public Relations
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4
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29-03-2011
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·
Perbandingan PR
& Teknik Komunikasi lain
·
Pengertian PR sebg metode & teknik komunikasi
|
Y&N
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Jefkins : Public Relations,Erlangga;
Johnston & Zawawi : Public Relations, Theory & Practice; Cutlip, Scott M.; Center, Allen H. ;
Broom, Glen M. ; 2006, Effective Public Relations
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5
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05-03-2011
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Kedudukan & arti
penting PR dalam lembaga
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Y&N
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Jefkins : Public Relations, Erlangga;
Grunig, J : Managing Public Relations
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6
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12-04-2011
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Sejarah Perkembangan PR di Dunia & Di Indonesia
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Y&N
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Baskin & Aronof, Public Relations,Theory
& Practice; Cutlip, Scott M.; Center, Allen H. ; Broom, Glen M. ;
2006, Effective Public Relations,
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7
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19-04-2011
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Keahlian PR : public
speaking, negosiasi, lobbying, performance PR
|
Y&N
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Cutlip,
Scott M. & All; 2006, Effective
Public Relations, Jefkins : Public Relations, Erlangga;
Kruckeberg, D. et al, This Is PR; Seitel, F.P, The Practice of
Public Relations
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8
|
UJIAN TENGAH
SEMESTER
|
|||
9
|
03-05-2011
|
Internal PR :
employee relations, finance relations, human relations
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Y&N
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Baskin & Aronof, Public Relations,Theory &
Practice; Cutlip, Scott M. & All;
2006, Effective Public
Relations, Jefkins : Public Relations, Erlangga; Gruning, J : Managing
Public Relations
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10
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10-05-2011
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External Relations :
community relations, CSR government relations
|
Y&N
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Cutlip,
Scott M. & All; 2006, Effective
Public Relations, Jefkins : Public Relations, Erlangga;
Kruckeberg, D. et al, This Is PR; Seitel, F.P, The Practice of
Public Relations
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11
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17-05-2011
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Consumer
Relations , marketing PR
|
Y&N
|
Cutlip,
Scott M. & All; 2006, Effective
Public Relations, Jefkins : Public Relations, Erlangga;
Kruckeberg, D. et al, This Is PR; Seitel, F.P, The Practice of
Public Relations
|
12
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24-05-2011
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Media
Relations
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Y&N
|
Cutlip,
Scott M. & All; 2006, Effective
Public Relations, Jefkins : Public Relations, Erlangga;
Kruckeberg, D. et al, This Is PR; Seitel, F.P, The Practice of
Public Relations
|
13
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31-05-2011
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PR
dalam Lembaga Profit
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Y&N
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Cutlip, Scott M. & All; 2006, Effective
Public Relations, Jefkins : Public
Relations, Erlangga; Kruckeberg, D. et al, This Is PR Jefkins : Public
Relations
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14
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07-06-2011
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PR
dalam Lembaga non profit
|
Y&N
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Cutlip, Scott M. & All; 2006, Effective
Public Relations, Jefkins : Public
Relations, Erlangga; Kruckeberg, D. et al, This Is PR Jefkins : Public
Relations
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15
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14-06-2011
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Regulasi
& Etika PR
|
Y&N
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Cutlip,
Scott M. & All; 2006, Effective
Public Relations, Jefkins : Public Relations, Erlangga;
Kruckeberg, D. et al, This Is PR; Seitel, F.P, The Practice of
Public Relations
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16
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UJIAN AKHIR
SEMESTER
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